In today’s world of business, getting new customers can be very tricky, with your competitors only a few clicks away on the web and your brand being compared a lot. Plus getting above your competitors on search engines can be a very difficult task. That makes every prospect you do convert even more precious and enticing them to reorder is crucial. Repeat customers are a more reliable form of profit as if they are happy with your product or service they are likely to stick with what they know and be safer. Here are a few ideas that you may want to try to keep your clients coming back for more.
Email Marketing
Sometimes all it takes is a simple email to make people purchase again. An email showing something they have bought before may be enough incentive to persuade them to purchase that product again. If you include similar products in the email with it may create interest in other products too. The amazing benefit of email marketing as well is that when the system is automated it takes very little time and effort to send thousands of emails to various clients. This means you can reach all of your previous customers without that much work. Not every email has to be about products they have purchased as well. Newsletter emails can also very effective as they showcase a lot of different products your customer could purchase.
Your Relationship With Customers & Phone Conversations
A lot of customers like talking to the people behind a business. It helps put a face and a name behind the work that is being done for them and means that they know who to talk to if they need anything. So don’t be afraid to ring up our customers just to ask how they are doing and see if there is any interest in your service at this time. It is recommended to have a full conversation with them about something completely different from work and have a good talk before jumping into sales as doing this makes you more relatable and they will grow to like you more. Creating this personal relationship means that they will think of you next time they need something you provide, they will look at you and your brand more positively and means they are less likely to go to one of your competitors for the goods as it can feel like they are betraying you. It’s a good way to remind your customers of yourself while also making them appreciate your brand more.
Direct Mail & Promotional Merchandise
Sending something through the mail to your client can be a great reminder of your brand to your clients when done properly. You don’t want to be bundled with the rest of the mail they receive and thrown awaywithout even opening it. Including a promotional item in the mail makes your branding and information more likely to be read as they will see the product printed with your logo and will be curious as to why they are being sent this gift and will read more. Not only that but then they will use the merchandise in the future and will be reminded of your brand every time they are used. For example, sending a printed bag in the post to your client not only provides them with a useful tool that they can use while shopping but will also market your branding to them and others whenever used! Great thing about bags specifically is that most of them can be folded up and inserted into large letters and sent for a small price, making your marketing very efficient.
Slogan and Standing Out
Having a slogan that is short, memorable, and reflects your brand values. For example, Nike’s slogan “Just Do It” is simple, catchy, and motivational. Standing out from your competitors by having a unique value proposition, logo, design, or personality. For example, T-Mobile’s pink signage and humorous ads make them distinctive in the telecom industry.
Provide Value
Providing value to your customers by offering high-quality products, services, content, or experiences. For example, Apple provides value by creating innovative and user-friendly devices, software, and services.
Here are a few ideas that you can take advantage of when trying to recapture customer’s attention and persuade them to order again. Once a client has purchased from your once the likeliness of them purchasing again is very high so you need to make sure you handle it correctly to ensure they order again.
