Small business owners, churches, and Christian-based companies are doing more of their work online. They need a presence and digital footprint if they want to be found by their customers or congregations. But, with the right marketing strategies and marketing tools, that would not be a problem. However, many of them don’t understand what it takes to have strong search engine optimization.
However, many software companies have released marketing tools that will help churches and small business owners succeed online. Many of the software marketing tools have features that define their niche. You need more than social media and a website to ensure success with SEO. Here are the 12 marketing tools you should know and use.
1. Marketo:
It is the leading platform for marketing automation. Using this tool will make your marketing simpler. It comes with sleek activities of marketing to streamline your procedures and expenditures. It is easy to set up, and it acquires exclusive integration with SalesForce.
2. App Annie:
It is the most impressive brand for the intelligence of mobile marketing and the analytics of apps. You will get insights that are being ranked on the app stores. By using it you can reserve the statistics of the market. You can also modify the page of your app store with the most-searched keywords.
3. LiveChat:
It is a robust tool. It is used for marketing online, analytics of the web, and the requirements of live support. You will interact with your customers more and fix problems with your website or customer service. The main features of LiveChat are chat windows based on the web and control panel.
4. Wideo:
Some concepts are too hard to understand, so churches and small businesses turn to animation. This tool will allow you to create distinctive professional videos for marketing purposes. It can be extremely advantageous for you if you use video blogging for marketing your content, product, or service. If you use Wideo, it will teach you how to do video editing tools. It has a library of audio, templates, fonts, and other gadgets.
5. Textbroker:
Textbroker provides content writing. It will provide you with the best quality content for your site, according to your needs. Its content will grab the attention of users and enhance your search engine ranking.
6. CallRail:
CallRail is an exclusive and complete solution for call tracking that churches and small businesses can use. It tracks and calculates the conversion of a call from a search and the campaign of digital marketing. The PPC keywords are also included. It is convenient to operate this cloud-based tool. It will guide you in making marketing decisions.
7. MailChimp:
MailChimp is one of the best marketing tools out there. Many nonprofits and churches already use MailChimp. It is famous for email marketing. It will make it easy for you to create e-mailed newsletters, share on social media, integrate with the services you are already using, and track your results. It will divide your lists into groups. It will grant you diagnostics of spam filters. It will also adhere to privacy laws.
8. Cyfe:
Cyfe is an exclusive all-in-one tool of the dashboard, it is responsive for helping you in monitoring and analyzing data scattered across all of your online services like Google Analytics and Salesforce. You must pay a fee to use it, but it is flexible. It will help you with digital marketing, SEO, Paid Ads (Google AdWords), Google Analytics, and brand awareness. In addition, you are able to export PDF and CSV files.
9. Leadfeeder:
Leadfeeder is based on the cloud. It allows you to generate leads. You get analytics that will give your information about your viewers and visitors to your website. It is integrated with Google analytics, your e-mail provider, and your customer relationship management tools. It will filter the stuff you don’t need, but Leadfeeder is unable to create traffic on your site.
10. Clickmeeting:
Clickmeeting is a web conferencing tool for small businesses and congregations doing the Lord’s work. It was developed on the basis of the browser and has powerful features. You can use it for online meetings and webinars to allow your employees and volunteers to be productive
11. Sentione:
This social media tool will inspect your brand name on the Web. It is more important for churches and small businesses to know your positive and negative comments or reviews. If you are negatively mentioned in any forum, you will see it with Sentione, but it will help you know how to respond to those negative comments. It also finds leads of those using those keywords popular in your target market.
12. Ubersuggest:
It is designed to suggest extensive keywords to modify your business. This tool will serve you with rapid access to keywords after a general search. It will give you any phrase or words you type in the field. It will guide you in seeking and researching keywords. The software also allows you to determine the keywords for SEO or out perform pay per click from your competitors. It is entirely free to use.
