Local SEO for Small Christian Businesses Gives You Traffic and Leads
By Matt LaClear
Most Christian businesses and marketers struggle with competitors. It is crucial to be able to compete to keep your business moving forward and growing. For local businesses, it is even more difficult. Not only are you competing against the other companies in the area, but you are also competing against national brands. These companies have been in the marketing game for years with a well-established audience. Those businesses that already have robust search engine optimization will be tough to beat without implementing your search engine optimization strategy.
However, if you are a small Christian business, local SEO can help market your business. Local SEO can help small Christian businesses get more traffic from people who are in the area and looking for their products and services. Here are the top tips to improve your rankings in local SEO.
Create a Business Listing with Google
It is vital to make sure you have claimed your business name and all the listings under the name, removing any duplicates and ensuring the information available for the listing is correct and up to date. By creating a business listing on Google, you are telling the search engines that your business is open. You can also easily find any duplicates by using the Moz Local tool to see all the listings that have been created for your business. It is incredibly easy to use. All you must do is enter the business name and select it from the results. The Moz Local tool will reveal if there are any inconsistencies, duplicates or incomplete listings.
Focus on Adding Location Pages to Your Business Website
Search engines are frequently crawling your business’ website to ensure they are providing accurate information. When you add location information to landing pages, you will ensure the search engines are ranking your business for the area.
Continue to Improve your NAP Consistency
Search engines can provide results for your business or ministry, in their search results when you have accurately described the business name, address and phone number. The information needs to be consistent across platforms, including your website, social media platforms, and any other area you are placing information. It is essential to include the LLC, Inc, or Co. to every address. It would help if you also made sure the suite numbers on the address are all written consistently. By providing consistency, Google will start to rank you higher in the local search results.
Keep Your My Business Account Updated on Google
Another critical update that many business owners forget is to ensure your Google My Business Account is consistently updated with correct information. You can also include a business description with keywords, websites, and hours of operation. You should also have a profile picture or avatar and interior photos of the office. This will help provide more links to your address and ensure that you are showing up in the results. Keep your information organized and up to date to ensure you are performing in local SEO.
