In Christian marketing and ministry work, the word “sales” can sometimes feel uncomfortable. We want to help people — not hustle them into buying something. But the truth is, whether we’re sharing a book, a resource, or a ministry opportunity, we are engaging in conversations that influence decisions. What if we reframed that not as selling, but as serving well?
The book Master Your Sales Call: Through Building Successful Relationships Benefiting Both You the Seller and the Buyer reminds us of a vital truth: sales should be relational, respectful, and rooted in mutual benefit. This perspective isn’t just good business — it aligns beautifully with our calling as followers of Christ.
1. Sales Calls Are Conversations, Not Checklists
Too often, sales calls are scripted and transactional. But Jesus didn’t build relationships that way. He asked questions. He listened. He connected.
“Everyone should be quick to listen, slow to speak…” — James 1:19 (NIV)
A successful sales call starts with listening more than talking. When we truly hear someone’s hopes, needs, and concerns, we can offer something that genuinely helps them — whether that’s a message, a resource, or a product like the one in Master Your Sales Call.
2. The Goal Isn’t Just a “Yes”… It’s a Win-Win
The title of the book emphasizes building relationships that benefit both the seller and the buyer. For Christians, this means our goals go beyond revenue — we want to add value, inspire transformation, and help others grow.
Consider the words of Peter:
“Each of you should use whatever gift you have received to serve others…” — 1 Peter 4:10 (NIV)
When our sales conversations are focused on service, the buyer feels valued, and the seller builds trust. That’s a win-win.
3. Honesty Builds Long-Term Trust
One of the greatest assets a Christian marketer has is integrity. Not every product or service is right for every person, and acknowledging that builds trust rather than eroding it.
Be transparent:
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If something isn’t a good fit, say so.
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Offer alternatives that do meet their needs.
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Promise only what you can deliver.
Proverbs reminds us:
“The integrity of the upright guides them…” — Proverbs 11:3 (NIV)
Integrity in sales isn’t optional — it’s essential. Books like Master Your Sales Call help teach how to build that integrity into every interaction.
4. Follow-Up Isn’t Just Business — It’s Care
After the call is where the relationship grows. A follow-up message isn’t just about closing a deal — it’s about showing you continue to care. A simple check-in, a resource link, a note of encouragement — these turn transactions into long-lasting relationships.
Paul’s letters to the early churches weren’t all doctrine — they were filled with personal affection and care. That’s a model we can follow in our follow-ups.
5. Pray Before You Dial
Before any call, take a moment to pray — not for a sale, but for wisdom, compassion, and clarity. Pray for the person on the other end of the line. Invite God into the conversation. Scripture assures us:
“If any of you lacks wisdom, you should ask God…” — James 1:5 (NIV)
When we bring God into our work, even routine tasks like sales calls become sacred acts of service.
Conclusion
Sales calls are not something to fear or avoid. When we approach them with a heart to serve, to listen, and to build relationships that benefit everyone involved, we reflect Christ’s love in the marketplace. Mastering your sales call isn’t just about techniques — it’s about embodying the character of Christ in every conversation.
Read more or purchase the book here:
👉 Master Your Sales Call on Amazon
Photo by Miryam León on Unsplash
