Christian business owners have to be on top of marketing techniques to be successful. They have to target the right people and use the right search engine optimization services to work. Here are some tips to help achieve a successful outcome from Pinterest and SEO marketing.
Strengthen Your Pinterest Basics
Do your research before you step up your SEO strategy for Pinterest. Learn about Pinterest and its uses. Know how to capitalize your Pinterest SEO. Pinterest SEO is all about setting up a business profile to invite comments and follows from a target audience.
Think of Pinterest as a search engine itself. It pulls up relevant images with engaging descriptions for blogs, products and videos. Pinterest’s primary goal is to deliver relevant and quality content to users when they search. Before setting up a Pinterest account, it is vital to know the features of a business account.
As traditional SEO pages, Pinterest SEO also uses keywords and other SEO-compatible features to improve the market performance of a business organization. Hence, strengthening your basics about Pinterest SEO will smooth the whole process of implementation.
Use a Checklist to Save Time
In digital marketing, time is of the essence. Saving time means saving money and gaining profit. A well-thought checklist will help save a lot of time during SEO strategy. Make sure to note down the ideas for your Pinterest SEO. Sort the crucial features into a checklist.
A well-put checklist will save you from losing time to mid-work chaos during SEO strategy implementation. It will allow you to invest time in using important features on Pinterest.
A checklist will allow your marketing team to create engaging content for your Pinterest site. It will also allow them to experiment with different features available on Pinterest. Hence, a well-curated checklist is vital to a successful Pinterest SEO.
Create a Business Pinterest Account
When it comes to SEO-compatible features, a business Pinterest account will work in your favor. Pinterest allows business organizations to use the premium pin and save features from targeting their audience. “Rich Pins” and “Save” buttons will enhance engagement for your business website.
The good word here is that a business Pinterest account costs nothing at all. It is free. A business Pinterest account enables you to use Pinterest analytics. Pinterest analytics allow you to study important insights into user intent.
If you already have a personal Pinterest account, then don’t worry. You can upgrade your personal Pinterest account to a business Pinterest account in a matter of minutes. A business Pinterest account will allow efficient implementation of Pinterest SEO.
Claim Your Business Website
Claiming your business website on Pinterest is important. After creating or upgrading your Pinterest account to a professional one, claim it. As we have discussed in previous points, treat Pinterest as you would treat a search engine. Claiming your business website on Pinterest will let Pinterest know that you own the concerned website.
There are a few simple steps by which you can claim your website on Pinterest. First, you need to verify that you have your own registered domain. Then Pinterest will require you to add a domain-specific link code to your website.
Claiming your website on Pinterest will help simplify the whole SEO strategy. It will help engage relevant customers.
An SEO-friendly Introduction Works
An impactful introduction can help engage a more relevant crowd to your Pinterest website. It will help drive organic search traffic onto your business website. Write an engaging introduction about the organization and its products and services. Make it crisp and immersive for your Pinterest visitors.
As per business surveys across social media platforms and Pinterest, a good introduction should be around 500 words. Write about the value your company will bring to the customers. Write about your visions and how you are planning to achieve them. Write about what captures your essence as a brand.
Add an SEO-friendly Username to your Pinterest space to be compatible with your Pinterest SEO strategy. It will help you engage a relevant crowd and improve market performance.
Profile Optimization Helps Pinterest SEO
Profile optimization is a critical component of a successful implementation of a Pinterest SEO strategy. When you are thorough with the basics of your Pinterest profile, focus on SEO-compatible features. Choose an SEO-compatible username with trending keywords.
Yes, including SEO-friendly keywords in your profile will garner a better and more relevant crowd to your business website. Write SEO-friendly descriptions for each board that you create on Pinterest. Use trending SEO-compatible words on your Pinterest board description. It helps drive the organic crowd to your business site. It increases your lead conversion rate for the business website.
You can optimize your pages by adding relevant product images and client testimonials under them. Hence, profile optimization is essential for a successful Pinterest SEO campaign.
Pin Relevant Posts and Brands
Pinning relevant posts on your Pinterest boards will engage more visitors. Pinterest boards with better navigation always drive relevant crowds to a business website. Capitalize on the power of social media plug-ins. You can activate a Pinterest sharing option via any social media platform.
You can make use of a floating sharing button on your Pinterest posts. You can pin that button either at the start of your post or at the end. You can experiment a little to know what strategy engages more relevant crowds to your business site.
Take the feedback of your visitors about their on-site experience as well as experience of the Pinterest board. Appreciate the feedback and work on the genuine issues the visitors face while visiting your business website or your Pinterest board.
Use Paid or Own Visual Content
Pinterest is all about visual content. All the photos, videos and graphics are there to lead a visitor straight to your website through Pinterest. It is important to use relevant and your own visual content on your business site and your Pinterest boards.
Pinterest earns from paid marketing advertisements, such as PPC. Using genuine photos will enhance your market reputation and value. Your visitors will be keen to know more about your brand and its products. Hence, be authentic with your visual content on Pinterest.
The audience wants to see better blog posts and relatable illustrations. The audience wouldn’t engage with your website due to a lack of authenticity. Hence, the visual content is the building blocks of a successful Pinterest SEO campaign.
Use Guided Search Feature to Analyze User Intent on Pinterest
Get an idea about your target users’ intent on Pinterest. It will help you curate your overall marketing strategy. It will help you curate the kind of keyword strategy you should choose. It will also help figure the SEO strategy for better market performance and reach.
Using the guided search feature, you can see what the users want. You can know your users’ search intent by logging in to Pinterest and using Pinterest analytics. As we have discussed, Pinterest Analytics is available exclusively for business accounts.
Knowing your users’ intent will help you curate your boards better. You will create engaging Pinterest boards according to your user search intent. It will boost your Pinterest SEO strategy.
Thorough Keyword Research Leads to a Successful Pinterest SEO campaign
After user intent assessment comes keyword strategy. In digital marketing, keywords play an essential role in the market success of a brand. It also boosts the organic reach for an organization. Hence, curating a niche-relevant keyword strategy is vital in Pinterest’s SEO strategy for a business website.
Long-tail keywords with your username work in your favor. Search your username with a relevant keyword on the search bar to know suitable long-tail keywords for your business. You can figure out from the user search intent analysis the keywords that will fetch results for you.
Create your content and introduction by adding hashtags and keywords. It will drive and engage organic search traffic to your business website. Hence, a well-put keyword strategy is essential to Pinterest SEO.
Create at Least One Original Board
Yes, create an original board on your business website on Pinterest. Surveys say that original boards attract relevant and organic visitors. It helps boost the lead conversion rate of a business website.
Creating an original board is easier than it sounds. First, you need a business-relevant niche to make aboard. Get inspired from similar boards on Pinterest. Curate a set of keywords that suits your brand. Use hashtags after each content on your board. Use relevant visuals and illustrations to make your blog engaging to the visitors.
Original boards drive the organic crowd to a business website. It helps boost the Pinterest SEO strategy. It also contributes to the local search result rankings of a business website on the SERPs.
Create Engaging Content on Pinterest
Do user intent analysis more often once you drive enough crowd to your business website. It will update you about the changing trend of search intents among your users. Curate your content on Pinterest as per the user search intent. It will engage more visitors.
Create engaging content by adding a long-tail keyword in the title. Add relevant hashtags after each post. Add relevant keywords in the introduction and blog content. Be relatable to your users. Make them feel that your content is worth investing time in. Quality content more often converts the visitors.
Engaging content boosts SEO for a business website. It will boost the current market rankings of a business website. It will help drive a relevant and engaging crowd to the website.
Set Pinterest SEO Goals Through Customer Feedback
This is an important tip for a successful Pinterest SEO strategy. Set up goals and maintain a record of your milestones. Ask your visitors to send you feedback about your Pinterest website. Ask them about their experience exploring your boards and blogs.
Assess your Pinterest account from a visitor’s perspective. Look out for genuine user experience improvements. Work on improving your content delivery. Invest time to analyze the areas of improvement. It will help you figure out a way to market your business better on Pinterest.
Setting up smaller milestones will ensure constant growth for your business website. It will help you upgrade your Pinterest strategy as and when required. Hence, customer feedback is an essential asset for a successful Pinterest SEO campaign.
Pinterest SEO FAQs
Will Pinterest Do Any Good to Your Business Website’s SEO strategy?
Yes, certainly Pinterest has SEO-compatible features to help a business website. The “Rich Pin” and “Save” buttons are some of the Pinterest features exclusive to business Pinterest accounts.
Pinterest can boost a business website’s SEO strategy. Simply put, Pinterest can drive the relevant organic crowd to a business website. A well-put business board on Pinterest can help a website’s existing SEO strategy.
How do you do SEO on Pinterest?
Doing SEO on Pinterest is almost the same as Doing SEO on any regular business website. The difference is we need to treat Pinterest as we treat a search engine. Implementing Pinterest SEO for a business website can reward you with organic search traffic and a higher user engagement rate.
How do you Optimize Posts on Pinterest?
Analyze your board impressions on Pinterest using Pinterest analysis. It will help you with user search intent. You can create and update your posts as per the user search intent. Use niche-relevant keywords and hashtags in your content. It allows Pinterest to rank your content higher On-site. Post optimization on Pinterest can engage a more relevant crowd to your business website.
Do Your Pinterest Followers Matter?
Yes, Pinterest followers do matter to a business website. In fact, Pinterest followers are one of the building blocks of a successful Pinterest SEO campaign for a business website. Most Pinterest followers are organic. The more followers you have on Pinterest, the better search traffic it will drive to the business website.
Is Pinterest still a Relevant Business Marketing Platform?
Yes, definitely relevant. Digital marketers are using Pinterest and other social media platforms to boost a brand’s market performance. Pinterest marketing can fetch relevant organic search traffic to a business website. It also boosts the existing marketing strategies on-site. Hence, Pinterest is a proven marketing platform for many business organizations.
How Does Pinterest Boost Market Standings of a Business?
Pinterest boards drive the organic crowd to a business website. Organic crowd boosts on-site SEO for a business website. It will help reach more relevant prospects on the market. It will build a positive brand image and reputation. A positive brand reputation leads to better market rankings on the SERPs. Hence, Pinterest does boost the market rankings of a business website.
Is Pinterest Compatible with SEO?
Yes, Pinterest has SEO-compatible features to help a business website. A business Pinterest account is free of cost. Features, such as the “Rich Pin” and “Save” buttons, are exclusive to a business Pinterest account. You can even upgrade an existing personal Pinterest account to a business Pinterest account by following simple steps. A business Pinterest account can boost a business website’s existing SEO strategy.
What is the ROI of Pinterest SEO?
As per a famous digital marketing firm survey, 93 percent of Pinterest users said that they plan their purchases from Pinterest boards and suggestions. It is not surprising that Pinterest can influence buying decisions of a customer. Hence a well-put Pinterest Strategy can be very rewarding. That is why Pinterest SEO has a higher ROI than many other SEO strategies.
