Like all other industries, religious organizations must adapt to the changing world. No longer can they rely on announcements during services and printed bulletins. Their congregations live in a digital society. Therefore, churches also must be in the digital age. They must outsource their digital marketing. Here are four reasons why.

Fight Satanic Messages

Church leaders are doing great work around the world. No one disputes that fact. If you study church history, you will find leadership often have to sacrifice, and because of those sacrifices we now listen to strong messages from preachers and evangelists. Still, they could do more if they focus on technology and digital media.

Because church leadership is ignoring the digital trends, the devil is seeping into messages and manipulating believers. I truly understand that church leaders are not experts in technology and how to use media. They need to turn to those experts who have made digital media their full-time job. Outsourcing digital media activities help believers and leaders feel more in control so they can focus on other activities.

Let Experts Do What They Do Best

Research has shown that more people succeed when they allow experts to handle things. For example, preachers are best in spreading God’s message. Digital marketers are best at using digital technology correctly and cost-effectively.

Humans need a team of experts to run an organization whether they are a for-profit company or a nonprofit. Sadly, few people understand this philosophy of doing what you do best and farming out the rest. Executives try to do everything by themselves, which leads to low-quality work and reduces available work for experts.

Focusing More on Preaching and Prayer

Preaching is one of the biggest reason men and women go into the church. They have a calling to spread God’s message. The first mission of churches and religious organizations is to focus on preaching and prayer. To be an effective religious organization, church leaders must focus on these two functions.

However, today, pastors are accountants, engineers, counselors, marketers, and bankers. Many churches do have councils that handle most of those functions. Marketing, however, remains the function of the leader. With more people connecting via social media sites, it becomes imperative for pastors to turn over this function to outsiders. That way, they can focus on prayer. Also, using outsiders for social media monitoring, coaching and posting, you can learn how to use the sites to reach members of your congregation and invite them to attend prayer services or start a prayer that is shared from site to site..  

Be More Aware with Technology

With more advancement in technology and social media, pastors will have to become more aware of the latest trends in tech usage. Church leaders are targeting the spiritual souls of their congregation. Jesus used sermons on mountains and by rivers. Today, savvy church leaders are using the Information Superhighway to reach the people.

The message of the Gospel remains the same. It’s the avenue that has changed. Becoming more aware of how messages can spread using technology, church leaders will be successful in engaging more parishioners and subjects. Learning to stay updated on new ways for spreading the Good News to the world should not be avoided.