Search engine optimization is one of the most important strategies for businesses to ensure they are visible online. SEO requires businesses to keep up with the ever-changing algorithm updates so they can remain competitive. While there are many positive SEO tactics, such as creating high-quality content and ensuring your website is optimized, there are also strategies that should be avoided. Blog commenting is one of these strategies.
Blog commenting is a method of leaving comments on other people’s posts in an effort to increase overall website traffic and boost ranking. The idea behind blog commenting is that the comments will be read, appreciated and shared, thus increasing the visibility of your site. Unfortunately, this rarely works out as planned.
1. Low Quality Links
Blog commenting as an SEO strategy is seldom effective due to the low quality of links generated from it. The majority of blog comment links are nofollow, meaning that they will not count toward link building and SEO efforts. Additionally, blog comment links often come from websites with low domain authority, meaning they are not seen as credible or reliable sources by the search engine algorithms. Furthermore, blog comment links are seen as a form of spam by the search engines and may even lead to penalties against a website.
2. Non-Relevant Content
When it comes to blog commenting, non-relevant content can be a major red flag for search engine algorithms. When a website contains blog comments that don’t have anything to do with the topic at hand, it can look fishy to search engines and can have a negative effect on your SEO rankings. Additionally, comments that are off-topic can make the user experience of your website worse because it can be confusing for readers to stumble upon comments that are not related to the content. Overall, blog commenting can be a great way to increase traffic and visibility for your website, but it should always be done with relevance in mind.
3. Lack of Engagement
One of the main reasons why blog commenting is a bad SEO strategy is the lack of engagement it offers. This is due to the fact that it is not a two-way communication; blog commenting does not give the commenter the opportunity to directly engage with the content creator or the other blog commenters. This lack of engagement can lead to a disconnect between the commenter and the content creator, making it difficult to form relationships or build a presence in the blogging world.
4. Potential for Spam
Blog commenting is a quick and easy way for website owners to get backlinks from high-authority sites, but it comes with a significant risk of spam. For one, many websites use automated comment forms, which leaves them vulnerable to spam links and comments that can damage their SEO. Additionally, because blog commenting is so easy to do, it’s easy for spammers to post hundreds of comments on various blogs in a very short period. This can lead to a lot of irrelevant and low-quality backlinks, which can significantly hurt a website’s SEO. Therefore, it’s important to take steps to prevent spam comments when engaging in blog commenting.
5. Time-Consuming Process
Blog commenting is a time-consuming process, and it does not always yield worthwhile results. It takes research to find relevant blogs, and then each comment needs to be crafted to ensure it meets the blog’s requirements and complies with their guidelines. This process can be quite lengthy, and in some cases, the time required to find and create quality comments could be better spent on alternative activities. Furthermore, because blog comments are often moderated, there is the possibility that your comment will not be approved, meaning all your work was for nothing.
To conclude, blog commenting as an SEO strategy is ineffective, time-consuming and doesn’t have the same impact it used to have. While it may still be a good idea to engage with other blogs and websites to build relationships, it’s best to focus your SEO efforts elsewhere. Instead, focus on creating quality content, optimizing your page titles and meta descriptions, and building backlinks from other sites. With these strategies, you’ll see much better results in terms of SEO and rankings.
