Keyword Research

Best Ways to Pick Your First SEO Keyword!

So, you are up with your new venture and want to make it a hit!

Well, one of the best methods to skyrocket your business is by bringing relevant changes in the website to make it perfect to be ranked within Google and other search engines.

While there are many methods to try on, one of the easiest and the most important one is, by choosing the perfect keywords. Keywords are the most important thing; they optimize your website and offer you the ease of targeting the audience of your niche.

How will you start?

By picking the first, right keyword!

Although there are many different keywords that you can choose randomly, picking the one that suits your business as well the one that fits accordingly with the audience is what matters the most.

If you are not up-to-date with the latest keywords and want to choose the one for your web page, have a look at the best tools to make your search a breeze.

Google Keyword Planner:

One of the best AdWords tools to search keyword as per your business is keyword Planner. To use this, all you need is to put is a keyword of your choice or your website address. The Keyword Planner will gauge how popular the specific keyword is and how many searches (globally and locally) it get and how tough the competition is related to that specific keyword.

You will also get the details and statistics of how the keyword will perform. Moreover, it will also create a new keyword list by combining multiple keywords. You can also use this tool to increase your audience and for Website Design and digital marketing for your business in Australia.

SEMrush:

SEMrush is a tool that will not only do keyword research for your business but will also track keywords, check backlinks, compare some domains as well as keep an eye on the competitor ranks and lastly, do complete SEO check for your website or blog.  Although it’s a paid tool, it will make your keyword research task a task of breeze.

All you need to do is keyword research; once done, track their position in major searches and get a statistical report of your preferred keyword. Whether you are searching keyword for a new website or for an existing webpage which is already ranking, you can do with ease.  

HubSpot’s Content Strategy tool:

If you are looking for a content strategy tool, HubSpot is the one you can look. It will help you find keywords to help you increase your content presence to boost traffic. Moreover, with this, you will be able to identify and research different topics that are relevant to your content on the webpage.

Google Trends:

Another free tool to help you search multiple keywords is Google Trends. Simply add multiple keywords and filter your search by search history, category, and location. Unlike other tools, it not only generates a statistical report but gives you information through graphs and charts that you can use on your website as well. With Google Trends, you will get dynamic insight in the keyword to help you find information like keyword’s relative popularity and much more.

Well, the list doesn’t end here, there are many more tools to find the right keywords.

Conclusion:

Right keywords can make or break any brand or website, so, discover the best by using tools above. Also, long-tail keywords are the best as they generate more traffic and are simple.  

 

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Author

Usman Raza

Usman Raza is a CEO and the co-founder of Faith-Based Advertising Company and a content marketing specialist at Christian Marketing Experts UK, Church Marketing Agency, and Mentors For SEO. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.