If you are not using video in your marketing, you are missing an opportunity to increase your credibility and search engine ranking. A video is important for all businesses even they aren’t a visual type of business. For example, insurance companies can use video to explain difficult topics relating to coverage. This makes the complicated topic easier to understand. Here are some tips to help you use video.
Know the Type of Video
Video marketing isn’t just turning on your phone to record and making a video. You have to know the type of video that would be best for your business. In the above example, insurance companies would benefit from explanation videos, but dance studios would need videos of classes. Therefore, you would need to know the different types of videos. Most businesses could benefit from video testimonials where a client would talk about you and what you did for him or her.
Get a Stabilizer
If you hold your phone or camera, it will shake even if you don’t think it would shake. The best thing you should do is buy a stabilizer, which isn’t that much money. With a stabilizer, even if you are holding it, the camera will remain steady and your video will look professionally done.
Watch for Lighting
When taking your video, look at how the lighting is showing. Direct sunlight will make your video dark. Where you hold the camera and where the light is will be important. Do not shoot your video toward a window. Have your people face the sun instead of with it at their back will make the video more effective because the light will not make the subject’s dark.
Listen for Sounds
If you are taking a video outside the building, you want to make sure you are in a quiet place without traffic noise or other sounds. When you are taking a video indoors, you want to shut off the air conditioning unit for a short time and the fans. While they don’t sound loud to the human ear, they are loud on the video. Listen for other sounds, such as faucets, books, filing cabinets, etc. You need a quiet place to shoot the video. The camera will pick up even small sounds.
Look at Background
When you are shooting a video, you don’t want your background to be busy. Make sure you have a clean backdrop or at least one that isn’t busy. If you can link the background to what your business is, that is even better. For example, authors might want to have books in the background. Industrialists would want to have their logo in the back. Restaurants would want to have food in the shots. Insurance companies might want to show a disaster or a blank walk.
Hire a Professional
If you are uncertain about using video, you should hire a professional videographer. They are experts in their field and can make the video right for you. Professionals also understand YouTube and marketing benefits from a video.
