Writing may be highly personal, the ultimate result, the book is designed for consumption by an audience larger than the author’s own imagination. As such, writers must adjust their perspective and see their work through the eyes of the reader. That’s because writers target readers and not themselves.
But how can an author know whether their work will resonate with readers or slip into obscurity? This article looks at how writers can see their work through the eyes of their readers.
Book Critique
Critique is the crucible in which literary brilliance is created. Authors who submit their copies to reviewers gain crucial ideas and views they might not have had in the loneliness of their writing chambers.
Reviewers provide a wide range of feedback from narrative holes to pacing flaws, character development and thematic coherence. Their feedback is a litmus test for the book’s ability to capture and enthrall its intended audience.
After getting reviewer feedback, authors should put aside their egos, accept constructive criticism and correct errors. Even the most skilled authors have flaws that readers may notice.
Reading Widely
Reviews allow authors to understand the reader’s point of view. However, knowing exactly what the audience wants goes beyond formal critique. Authors must also read what they and others have written. They should immerse themselves in several genres and styles to better grasp what resonates with people.
By studying the works of their peers and predecessors, authors get essential insights into the complexities of storytelling. That aids in learning the triumphs and struggles of those who came before them.
Additionally, the author must read their work before releasing it to reviewers and the target audience. They should be the first reviewers and make the necessary corrections.
Connecting With the Audience
Some of the most successful authors have a good relationship with their readers. And it all starts by listening to what the audience says or wants. A good way to listen and connect with readers is by giving them a platform to air their views about the book. Then, the author will react to all constructive feedback.
Responding to feedback helps the author know what to improve in their book, the next editions, or new projects. This may also present the best opportunity to know what readers want to read but is not yet available in the market. A win-win for the author and their audience.
The true measure of a book’s success is not in the praise it receives or the sales it generates. Rather, the success of a book is in the hearts and minds of those who turn its pages searching for consolation, inspiration, enlightenment or entertainment.
However, a good relationship with readers may also help reduce the costs put into marketing because the author already has the channels to promote their work. Of course, good marketing often translates to higher sales.
Conclusion
Looking through the reader’s lens is more than just an exercise in empathy. It is a symbiotic interaction between author and audience, a dialogue that runs through the pages of a book. The solution is to connect and get reviews and feedback from individuals on the opposite side of the page — the readers.
