Marketers know that Facebook is a good tool for brand awareness. Having a profile on Facebook is not enough to help you with your marketing. You need to have a business page and asked people to like your page. However, the real benefit to Facebook is when people comment on your posts and share them with others. Here are some tips on how to ensure your content is shared.
Remind People Who You Are, How You Got Started
People always want to listen to your background story and how you got where you are today. For churches and Christian ministries, people are even more curious to know who you are and your faith. They want to hear your testimonies in Christ Jesus. So this is could be your first option to share on Facebook.
Go Behind the Scenes
Life on social media becomes superficial. People are taking everything so easy and for granted. Social media users are not posting anything of substance on their sites. If you want to make a difference on Facebook, you need to be honest and genuine. Share something from behind the scenes, such as a challenge your church is facing.
Share a Personal Story
People want to deal with people. Social media marketers understand this, and they have adopted ways to share personal brand stories and case studies. Research has shown that personal stories get more shares, comments, and likes.
Tell People What You Sell
Social media have become unique selling platforms for consumers where they cannot reject or deny your selling pitch. According to research more than half (56 percent) of consumers who follow brands on social media sites say they do so to view products.
Share a Joke (Graphics or Text)
Being social means acting in society in a way where you can add value to other people lives. So if you have an incredible joke or comment to pass on to your social communities, feel free to share that.
Share a Quote (Graphics or Text)
Stress and complications are part of our fast and hurried lives. Nobody can deny the existence of stress and depression to some extent in their lives. According to research, depression is a common mental disorder. Globally, more than 300 million people of all ages suffer from depression. Sharing something motivational or helpful might attract users to your social media. Just make sure you do it consistently.
Host an Ask Me Anything Chat
People love to get answers to their questions. If you are knowledgeable, you can host an Ask Me Anything chat (#AMA). This is a way to show your authority in your niche and that you have a broad perspective of your knowledge base.
Post a How-To or Tutorial
If you can help somebody by showing a skill, this will get you noticed. Posting how-to or tutorial video will help your friends and family and get your name recognized as the “go-to” person for that skill. Add value to other people lives every single day, even if it is a 2-minute video or comment.
Ask a Question
Asking question on Facebook sounds awkward, but this allows you to get to know your customer base and the thinking of your friends.Pick a question that might help you in your business or ministry. For example, you could ask for advice on a brochure or poster. According to research asking questions on social media is a plan that performs better than other strategies.
Host a Poll
Getting insights from your friends and potential new customers can help you in running a successful social media campaign. Hosting a poll helps people know that you are a democratically minded person, and you love to know the opinions of other people.
Share Your Favorite Book
Helping and delivering value to your followers always pays back. Sharing your favorite book might change the lives of people following you, especially if the book is inspirational, spiritual or Christian-based. You also could share your favorite restaurant, wine, movie or entertainment. They all work the same.
