Finding a new audience is rarely easy for any business and while there are several reasons behind this, guest blogging offers one viable solution. In today’s digital world, guest blogging helps you fill the gap between your business and your targeted audience. It also gives you the potential for global reach. Think about that for a moment.
There are people out there who have never heard about you or your brand existence, even if you are an authority in your niche or industry. Yet, guest blogging can help you change that. It can boost your industry authority further by giving you the means to spread your knowledge. And, it can help generate organic leads. Interested?
Now that I have your attention, let’s explore five easy ways to reach that new audience so you can start building your search engine rank and brand presence for 2020 and beyond.
Rank You Higher
If you ask me what the single most powerful and safest SEO tactics that exist on the planet for doing SEO are, I would say guest blogging or guest posting make a great first choice. Google loves votes from other authority sites about your business. When someone names your brand or links back to your website, Google sees how your website is related and that can boost your ranking on the search engine results pages when done correctly. But, beware. There is such a thing as black hat SEO, which can work against your website or tactics that simply aren’t the best for your business or goals. So, how do you use SEO to meet your business needs and rise above the competition? That’s easy! Do it with style and use it with the help of professional advice. It’s time to expose your brand to your audience and see what possibilities lie ahead.
Brand Exposure
One of the best ways to build connection is to assess the needs of the audience of those websites. Brand Exposure is all about how deep or far you can go when it comes to reaching out to your intended audience. Guest blogging on other sites is a great way to help your brand to garner more exposure. It’s about reaching out to other authority sites or freshly launched websites within your niche or industry.
It’s about building new connections with your audience. It’s about showing the industry and your audience that you are a trusted, knowledgeable, and professional brand. It’s about many things, but to get all the benefits, you need to start somewhere and guest posting will give you the starting point you need, the brand exposure you need, and, often, even an author page so hungry readers can learn more about you.
New Author Page
Have you seen these on some of the authority websites? They are amazing for building out a brand’s presence and authority. Think about it. One minute you’re sharing your newly launched business with your friends, family and colleagues. The next minute, you’re expertise is featured on an authority website in your industry with an author page and links back to your website to boot! Now, anyone who visits that authority site and reads your content can also learn more about you, what you do, and, best of all, how to get your products or services.
The great thing about new author pages and authority sites is that most of the top authority sites will give you the author page you need. Here, you can show your past experiences, your current engagement, and your future visions. The author page on big authority sites can bring you those extra chunks of new audiences that you are looking for, but they can also do more. If you’re a reader, and since you’re reading this, I’m betting you are, then consider your favorite author. Most readers follow their favorite authors and writers. Many readers will devour anything and everything that the author writes. To reach this level of success, you start by building s relationship with your audience.
Building A Relationship
The business wouldn’t be business at all if you didn’t manage relationships with employees, shareholders, partners, clients, government officials, etc. So, relationship-building is vital to your success and guest blogging has you covered here as well. Guest blogging can help you establish new media and personal relations in your niche and beyond. Just as reaching out to publish your first press release might result in a new lead or client, so, too, can guest blogging bring in more potential business. Building relationships in all areas of your business instills trust and professionalism and can lead to many opportunities when done right and done with consistency. So, keep building those relationships. As the old adage says, “Go big or go home.” Right?
Going After Big Events/News and Product Demo
Speaking of going big, that reminds me of one other thing – big events, news and product demos. Okay, I guess that was three, but who’s counting? All of these can further boost your business while also giving you something to talk about in your guest post. Got a trade show or another event coming up local to you that you’re going to participate in? Get the word out! No one will know that you’ll be there if you don’t say so.
News is another great outlet and press releases are one way to get there, but certainly not the only way. Think business profiles in your local, regional, or national papers or websites. Getting featured on televised news? Got a product demo you’re itching to share? Guest post about it to shout it out to the digital audience. I’m not suggesting you brag, but there are some things that your audience needs to know, and this is one of them.
Finally, ads on FB, Instagram, YouTube or any other social site also offer a way to attract your audience’s interest. Writing about big events, news or product demos can even help you get published on big media sites like CNN, ABC news, Blasting News or etc. Take advantage of all the opportunities available to you.
If you want to be successful and reach a bigger, broader audience, guest posting is the way to go. Likewise, if you want to focus on balanced marketing, then opt for guest blogging. Either way, publishing on an authority site as a guest offers you a win and ample reward.
Author bio: Usman Raza is a co-founder of Church Marketing Company (Christian Marketing Experts LLC), content marketing specialist at PSD to WordPress and Nano Hearing Aids. He is also a digital marketing consultant at an Internet Marketing Company LA and works with various brands online. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, search engine optimization, and small business growth.
