Have you ever wondered why some businesses or brands of social media marketers become successful? Do you wish that you have the same magic dust to sprinkle your business to make them grow too?
The truth is, they don’t use any magic tricks to make their brand stand out among others. They look for some resources that they can use to make their business grow and increase popularity.
For instance, if you are planning to build an engaging marketing campaign, you need to be creative, know your audience and make an honest voice to attract potential customers. But the most important thing is, use the right marketing tool to share your message across. So, if you are a social media junkie, then the social media platform is your ideal resource to connect with your target audiences.
Social media platforms are now one of the most important activities of every person around the globe. With the use of social media, people can easily express their feelings if they are motivated, angry, and amused. With this being said, social media is the best platform to offer or sell products and services to target audiences.
At the same time, there are many social media campaign strategies available that you can use to pattern your digital marketing strategy. By trying these techniques, it may work successfully with your brand and services that guarantee you to get a win-win situation for your business.
Make-A-Wish
#ShareYourEars
This social media campaign begins by posting photos with a #shareyourears in Twitter and Instagram platform. The campaign strategy helps wishers to make their wish come true through supporting the Make-A-Wish Foundation. They encouraged their audiences to post photos wearing Mickey Mouse ears or any creative ears with the #ShareYourEars in Instagram and Twitter. This Make-A-Wish social media campaign is continuously connecting with different people around the globe to fulfill people’s wishes to come true.
How does it work?
By partnering with Disney, For each social media post with the #ShareYourEars, the Disney will give $5 donation to Make-A-Wish foundation. Since this campaign is connected with the audiences, they will experience being part of the community by releasing $5 contributions for their post. Because of this trending social media campaign on Twitter and Instagram, the campaign also reaches the Facebook platform and turns into a popular topic around the globe.
Worldwide Breast Cancer
#KnowYourLemons
Platform: Facebook
Campaign Outline:
The campaign about the Worldwide Breast Cancer with the #KnowYourLemons was made to encourage women to be aware of different signs of breast cancers. By doing this, women around the globe are being informed that lumps on the breasts are not the only symptoms of breast cancer. However, before this campaign started there was a nipple-based censoring rule which prompted to switch the idea of using lemons instead of breasts.
This lemon idea is a guiding approach in helping women conquering the fear of breast-check up. The #KnowYourLemons campaign is a simple yet outstanding illustration to hit the balance between ill-behaved and severe cancer through the use of lemons.
How does it work?
By using lemon images, it shows different signs of breast cancer. The 12 lemon pictures illustrate the various changes in women’s breast which indicate the existence of breast cancer. This social media campaign about breast cancer is continuously helping women get educated on how to identify the symptoms of breast cancer through illustrations using lemons. The campaign became viral all over the world, and most women are now openly talking about the possible symptoms and intently reminding women that breast cancer shouldn’t be ignored!
Air BnB
#LiveThere
Platform: Twitter
Campaign Outline:
One of the main objectives of this social media campaign of AirBnB is to endorse awareness of their promising services and extraordinary qualities. With so many people who love to travel the globe, the Airbnb would like to present their remarkable services to millions of new customers out there. In their campaign, they help people to inspire, see themselves on their escapade and live like a local while traveling the world. On the other hand, #LiveThere is the biggest and successful brand campaign of Airbnb in the making. This brand campaign was partnered with professional photographers and users who took the most engaging pictures of different places around the globe.
How does it work?
Airbnb doesn’t own any property, yet their customers also cater as their agent. They look for spaces for those who want to rent a place. So, Airbnb focussed on the marketing strategy that they will provide for the needs of their customers. The successful campaign brand of Airbnb #LiveThere highlights the real experience of Airbnb users which delivers by creating a cinematic video, emphasizing the stereotypical traveler’s behavior like taking inviting pictures and participating in local activities. This makes their customer experience at home while they are on their journey.
Apple
#ShotOniPhone
Platform: Instagram, Facebook, and Twitter
Campaign Outline
In recent years, the iPhone is one of the most popular smartphones globally. It has amazing an amazing camera that can capture the beauty of nature. It has a lot of features that users can be amazed by using this phone. The truth is, the iPhone is the founder of social sharing of smooth, high-resolution pictures that look like professional photography. Nowadays, Apple achieves to make a huge customer-generated content via a social media campaign that gives authority to its users.
How does it work?
They use photo ideas to make campaigns in every post which becomes a customer-generated-content. In the social media marketing campaign, Apple needs to use the hashtag to voice out the upgraded camera features and functionality of their smartphones. The #ShotOniPhone is used whenever they tag and share photos that is captured through the iPhone.
BuzzFeed Tasty
Platform: Facebook
Campaign Outline
Buzzfeed Tasty is a short video which aims to get the attention of food lovers and cooking aficionados. This video is a simple way to teach those people on how to make their own recipe within just a minute. Audiences are getting captivated with the simple videos of Tasty which only takes about 2 minutes.
Although you won’t hear any sounds coming from the beginning of this video, you can easily understand its recipe. On the other hand, the marketing strategy of Buzzfeed Tasty has two basic features of videos on Facebook: the one that plays the video automatically when you scroll and the other one is muted unless the sound is manually turned on.
Therefore, Buzzfeed Tasty makes an engaging social media campaign that hooks up the attention of all viewers to their 2-minutes video which they can easily learn some basic recipes from. They also upload videos on their Facebook Newsfeed. So, the Tasty are made for every social media platform, especially in Facebook where this company gets an amazing 86 million likes because of their simple food video recipe.
How does it work?
Buzzfeed is not all about the food video recipe that is posted on their Facebook page, it is a technology brand that promotes their brand by using the Facebook platform. Buzzfeed makes their money not on the pageview-linked advertising, but, rather with a local promotion which is similar to the usual content.
So, whether you are a social media enthusiast or not, the Buzzfeed Tasty will continuously show short food videos that will give you ideas to make ordinary meals extraordinary. Since they create videos which are easy to follow and understand, you can also find them on a social media platform like Facebook.
The Recipe for a Successful Social Media Campaign
We all know that social media campaign is one of the successful approaches to get a lot of potential customers and followers. Marketing campaigns help businesses to increase sales or even popularity to the brand. However, unlike others, not all campaign will suit your niches. There are some few cases that social media is not the best way to get you a new client, if that happens, it’s better to quit your marketing campaign rather than waste money on your social media campaign that does not work.
Author Bio:
Usman Raza is CEO of Usman Digital Media and co-founder of Christian Marketing Experts. Usman is very passionate when it comes to social media, SEO, Digital Marketing. Follow him on Twitter.
